Once you have created relevant content it’s time, like any successful business, to attract users to visit and utilise the content you have produced.
Your homepage is a digital shop window. We’ll give you the power to get what’s important up-front so your members always know what’s the latest and greatest.
These play an important role in directing users through to important areas of your site. We can design action elements to grab the attention of your members and keep them up to date with the current hot topic.
As part of our design process, we’ll build in dynamic hero banners that will drive home your key value proposition. In addition, your designers can create new banners to include in the rotation or simply adjust the text to introduce new key marketing messages.
Social media channels provide powerful tools to make members aware of any new material on your site. Create new site content and alert your members by pushing it out across your Twitter, Facebook and LinkedIn accounts.
Use RSS feeds to keep members, parents or journalists up-to-date with latest news to encourage traffic through to your site.
Commence segmenting your membership, filter and refine your members and save groups ready to start sending out EDM campaigns to drive interest through to your site.