The principals behind AMS, Dave Hickling and Michael Williamson, have a long and successful background in web-based design and software application development.


Dave Hickling - Digital Director

After studying Computer Aided Art and Design at RMIT, it didn’t take long for Dave to fall in love with everything web. Never one to be left behind, in 1997 he was involved in a startup that gave birth to a web development consultancy which eventually evolved into a software company. After managing the studio there for a number of years, Dave decided to follow his own direction and vision and started the successful web development agency, Cylinder which would then eventually pave the way for the development of our industry leading product, AMS.

Joining forces with Michael, Dave brings to AMS years of online knowledge in designing and managing web projects of all shapes and sizes. As the Digital Director, his strengths are his eye for interface design and product usability as well as his vast experience in providing solutions to business to measurably improve workflows and profitability, in ways that make our clients' lives easier.

Michael Williamson - Technical Director

Michael started his IT career by obtaining an Advanced Diploma in Software Development. As luck would have it, he was quickly snapped up by the same web development firm with whom Dave was working. Once it evolved into a software company, Michael was promoted to Technical Lead, heading up a team of developers building cutting edge online tracking software for the freight industry.

When Dave established his own web design company, Michael jumped on board as his technical lead which naturally progressed to him managing the technical aspects of all things web for AMS. With his 15 years of experience in custom web development, Michael has the unique ability to solve any technical problem and articulate it in a way that everyone can understand.